Consider our deep expertise an extension of your team.


Director of Strategy

Graham is a recognized thought leader in the renewable energy sector, embodying the philosophy of playing where the puck is going to be. He successfully brings old-school values to a rapidly evolving industry, believing in relationships, dialogue and the trust that comes with never taking shortcuts. “My defining moment was while running a 90km Ultra-Marathon at 23 and being overtaken by Wally Hayward at 81. What we do is not a sprint—stopping to redo things kills momentum, so do it right the first time."

Having smartened up and stopped these crazy runs, he loves to travel with Sandie and their kids and is also a good ringer for a golf match.



Managing Director

Derek manages the staff and day-to-day processes of Operations. He has over 10 years’ experience working in solar and has lived with solar in grid-tied or off-grid applications for over 17 years. Before joining the hb team, he was a principal in a bottling operation for 20 years, employing 75 people; then owned and operated a solar design & installation company for several years. He holds patents in innovative packaging.



Special Projects Manager

Cam oversees an ever-changing list of internal and external projects. With significant experience on rooftops of all types, Cam truly understands the full range of issues facing installers. Residential portfolios, customer training, new product development, technical sales support, product standards testing and internal computer systems are some of the many hats that Cam wears.


Director of Project Management

Mike oversees the Project Management and System Design team. He has over six years of experience working in solar and is a Project Management Professional (PMP). Mike has successfully delivered over 40MW of engineered racking and plays a vital role in product and operational development at hb Solar.




Jay leads the development of the hb carport system and provides unparalleled support to carport customers, who benefit from his unique experience in the field. Jay combines his former company’s background in construction, pre-cast parking garages, and solar, for a truly holistic approach. After seven years of industry experience as an EPC top manager, Jay has more than 15MW of projects under his belt.

To find Jay after-hours, just head to his local hockey arena — he’ll either be there watching, coaching or playing.



Regional Sales Manager

Ed is responsible for developing and maintaining customer relationships across Canada. With a passion for people and solar, Ed enjoys helping bring projects to life and takes pride in ensuring customers are supported and satisfied from concept to completion. Ed’s professional experience spans several decades of technical sales with companies like Bell, Kyocera, Sony, and Wurth Canada.

Ed resides in Cambridge where he spends time with his family at the rink for hockey and coaching lacrosse.



Founder & Advisor

Prior to founding hb/Advanced, Eric held several senior management positions with one of Canada’s largest privately owned construction companies. Eric is a structural engineer and has extensive experience with the development of class-leading mounting systems for rooftop PV applications.



Founder & Advisor

Ingo is responsible for the overall financial management of the company. Prior to founding hb/Advanced, Ingo held several senior management positions with various divisions of Siemens. Ingo has extensive international experience, having worked in Europe, Asia and North America.




General Manager, Advanced Racking

Jonathan is responsible for managing and developing strategic relationships in the US and Latin America. Before joining hb/Advanced, he spent three years at Ecolibrium Solar where, as one of the first employees, he played a key role in growing the business. His professional experiences include studying and working in foreign countries, overseeing 40 employees in a manufacturing facility, and successfully launching several new products.

Jonathan lives in Virginia with his wife and four children. His family enjoys supporting midwifery, beekeeping... and rest!